DATA PROTECTION
Welcome to the websites of RUD North America. We place particular importance on protecting your private data and want you to feel comfortable during your visit to our websites. This data protection declaration explains all you need to know about data protection.
General information
Information about the responsible body:
Company:
RUD North America
General data processing information
Relevant data:
Personal data is only collected if you provide it to us. No additional personal data is collected. Processing of your personal data extending beyond the statutorily authorised shall only take place based on your express consent.
Purpose of processing:
Contract implementation.
Categories of recipients:
Public bodies if there are priority legal provisions. External service providers or other contractors. Other external bodies, insofar as the data subject has granted consent or if transfer is admissible because of an overwhelming interest.
Third country transfers:
As part of the contract implementation, contract processors outside the European Union may also be engaged. Permanent data storage: The duration of the data storage is based on the statutory retention periods and typically amounts to 10 years.
Specific details about the website
I. We receive data in two ways:
1. Data that you provide to us:
Typically, you can use our website without providing us with personal data directly. For some services, such as our snow chain shop for example, we ask for your personal information, e.g. name, information about your vehicle and your address, in order to be able to provide the respective service quickly and conveniently or to be able to offer the service at all (for example we need your address to be able to send your order). Detailed information about all the services available on our website is contained in this data protection declaration.
2. Data that we receive as a result of your use of our services:
Some data is collected automatically and for technical reasons whenever you visit our website. This includes the webserver's log data. Every time you access one of our sites and download a file, access data about this procedure is saved in a logfile on our server. Each data set comprises:
- The site page from which the new site or file was requested
- The name of the called file or site
- The date and time of the request, the success of the request and the server capacity at the time of the request
- The data quantity transferred/li>
- The IP address assigned to you by your provider
- If you login with a user account, also the login information for the corresponding web service
- Client Detection (Mobile, Desktop, etc.)
- User Agent The saved data is evaluated exclusively anonymously for statistical purposes.
II. Use of a newsletter
When registering for our newsletter, you provide us with your email address and optionally also other data. We only use this information to send you the newsletter. Your data entered when registering for the newsletter remains stored with us until you deregister from our newsletter. It is possible to deregister at any time via the link envisaged for this in the newsletter or by sending us a corresponding message. With the deregistration, you refuse the use of your email address. We also use your email address, which we receive in connection with the sale of a product or service, exclusively for direct advertising in the form of our newsletter for our own, similar products or services like those ordered by you, unless you have refused this use. You can refuse the use of your email address at any time without incurring any costs other than the transmission costs according to the basic tariff. Your refusal (and thus the cancellation of our newsletter) can be exercised by sending a corresponding message to our email address (see legal notice).
III. Use of Google Analytics
This website uses Google Analytics, a web analysis service from Google Inc. ("Google"). Google Analytics uses "Cookies", text files that are saved on your computer and which facilitate an analysis of the use of the website. The information generated by the cookie about your use of this website is typically transmitted to a Google server in the USA and saved there. If IP anonymisation is activated, however, your IP address is shortened first within the member states of the European Union or in other signatory countries to the Treaty on the European Economic Area. The full IP address is only sent to one of Google's servers in the USA and then shortened in exceptional cases. On behalf of the operator of this website, Google will use this information in order to evaluate your use of the website, in order to collate reports about the website activities and in order to provide other services connected with the use of the website and internet use to the website operator. The IP address transmitted by your browser within the framework of Google Analytics is not collated with other data from Google. You can prevent the installation of cookies by adjusting the settings accordingly in your browser software; however, please note that in this case you will not be able to use all the functions of this website in full. You can also prevent the data generated by the cookie and relating to your use of the website (incl. your IP address) being saved by Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: tools.google.com/dlpage/gaoptout. In view of the discussion regarding the use of analysis tools with complete IP addresses, we would like to point out that this website uses Google Analytics with the extension "_anonymizeIp()" and therefore IP addresses are only processed in shortened form in order to prevent personal identification. Specifically for browsers on mobile devices, please click this link in order to prevent the anonymised collection by Google Analytics on this website for your browser in future using an "Opt-Out-Cookie".
IV. Google Maps
This website uses the map service Google Maps via an API. Provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
To ensure privacy on this site, Google Maps is disabled when you first visit this site. A direct connection to Google's servers will only be established if you activate Google Maps yourself (consent pursuant to Art. 6 (1) lit. DSGVO). This will prevent your data from being transferred to Google when you first enter the page.
After activation, Google Maps will save your IP address. This is then usually transferred to a Google server in the US and stored there. The provider of this site has no influence on this data transfer after activating Google Maps.
For more information about how to handle user data, please refer to the Google Privacy Policy:
www.google.de/intl/de/policies/privacy/
V. Google AdWords Conversion Tracking
This website uses Google AdWords Conversion TrackingGoogle AdWords Conversion Tracking, a web analysis service from Google Inc. ("Google"). Google AdWords Conversion Tracking also uses "Cookies" that are saved on your computer and which facilitate an analysis of the use of the website. The information generated by the cookie about your use of this website is transmitted to a Google server in the USA and saved there. Google will use this information in order to evaluate your use of the website, in order to collate reports about the website activities and in order to provide other services connected with the use of the website and internet use. Google will also transmit this information to third parties, if applicable, insofar as this is statutorily prescribed or if third parties process this data on behalf of Google. Google will never combine the data with other data from Google. You can prevent the use of cookies generally if you refuse the saving of cookies in your browser.
XII. Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider of this service is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics uses so-called cookies. Cookies are text files, which are stored on your computer and that enable an analysis of the use of the website by users. The information generated by cookies on your use of this website is usually transferred to a Google server in the United States, where it is stored.
The storage of Google Analytics cookies and the utilization of this analysis tool are based on Art. 6 Sect. 1 lit. f GDPR. The operator of this website has a legitimate interest in the analysis of user patterns to optimize both, the services offered online and the operator’s advertising activities. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.
IP anonymization
On this website, we have activated the IP anonymization function. As a result, your IP address will be abbreviated by Google within the member states of the European Union or in other states that have ratified the Convention on the European Economic Area prior to its transmission to the United States. The full IP address will be transmitted to one of Google’s servers in the United States and abbreviated there only in exceptional cases. On behalf of the operator of this website, Google shall use this information to analyse your use of this website to generate reports on website activities and to render other services to the operator of this website that are related to the use of the website and the Internet. The IP address transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in Google’s possession.
Browser plug-in
You do have the option to prevent the archiving of cookies by making pertinent changes to the settings of your browser software. However, we have to point out that in this case you may not be able to use all of the functions of this website to their fullest extent. Moreover, you have the option prevent the recording of the data generated by the cookie and affiliated with your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
Objection to the recording of data
You have the option to prevent the recording of your data by Google Analytics by clicking on the following link. This will result in the placement of an opt out cookie, which prevents the recording of your data during future visits to this website: Google Analytics deactivation.
For more information about the handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration at: https://support.google.com/analytics/answer/6004245?hl=en.
Archiving period
Data on the user or incident level stored by Google linked to cookies, user IDs or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) will be anonymized or deleted after 14 month. For details please click the following link: https://support.google.com/analytics/answer/7667196?hl=en
Google Analytics Remarketing
This website uses the functions of Google Analytics Remarketing in combination with the functions of Google Ads and Google DoubleClick, which work on all devices. The provider of these solutions is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
This function makes it possible to connect the advertising target groups generated with Google Analytics Remarketing with the functions of Google Ads and Google DoubleClick, which work on all devices. This makes it possible to display interest-based customized advertising messages, depending on your prior usage and browsing patterns on a device (e.g. cell phone) in a manner tailored to you as well as on any of your devices (e.g. tablet or PC).
If you have given us pertinent consent, Google will connect your web and app browser progressions with your Google account for this purpose. As a result, it is possible to display the same personalized advertising messages on every device you log into with your Google account.
To support this function, Google Analytics records Google authenticated IDs of users that are temporarily connected with our Google Analytics data to define and compile the target groups for the ads to be displayed on all devices.
You have the option to permanently object to remarketing/targeting across all devices by deactivating personalized advertising. To do this, please follow this link: https://www.google.com/settings/ads/onweb/.
The consolidation of the recorded data in your Google account shall occur exclusively based on your consent, which you may give to Google and also revoke there (Art. 6 Sect. 1 lit. a GDPR). Data recording processes that are not consolidated in your Google account (for instance because you do not have a Google account or have objected to the consolidation of data), the recording of data is based on Art. 6 Sect. 1 lit. f GDPR. The legitimate interest arises from the fact that the operator of the website has a legitimate interest in the anonymized analysis of website visitor for advertising purposes.
For further information and the pertinent data protection regulations, please consult the Data Privacy Policies of Google at: https://policies.google.com/technologies/ads?hl=en.
Google Ads and Google Conversion Tracking
This website uses Google Ads. Google Ads is an online promotional program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
In conjunction with Google Ads, we use a tool called Conversion Tracking. If you click on an ad posted by Google, a cookie for Conversion Tracking purposes will be placed. Cookies are small text files the web browser places on the user’s computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we will be able to recognise that the user has clicked on an ad and has been linked to this page.
A different cookie is allocated to every Google Ads customer. These cookies cannot be tracked via websites of Google Ads customers. The information obtained with the assistance of the Conversion cookie is used to generate Conversion statistics for Google Ads customers who have opted to use Conversion Tracking. The users receive the total number of users that have clicked on their ads and have been linked to a page equipped with a Conversion Tracking tag. However, they do not receive any information that would allow them to personally identify these users. If you do not want to participate in tracking, you have the option to object to this use by easily deactivating the Google Conversion Tracking cookie via your web browser under user settings. If you do this, you will not be included in the Conversion Tracking statistics.
The storage of “Conversion” cookies and the use of this tracking tool are based on Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate interest in the analysis of user patterns, in order to optimize the operator’s web offerings and advertising. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.
To review more detailed information about Google Ads and Google Conversion Tracking, please consult the Data Privacy Policies of Google at: https://policies.google.com/privacy?hl=en.
You can set up your browser in such a manner that you will be notified anytime cookies are placed and you can permit cookies only in certain cases or exclude the acceptance of cookies in certain instances or in general and you can also activate the automatic deletion of cookies upon closing of the browser. If you deactivate cookies, the functions of this website may be limited.
Information about other data processing methods
Specific details about the application procedure
Relevant data:
Application information
Purpose of processing:
Implementation of the application procedure.
Categories of recipients:
Public bodies if there are priority legal provisions. External service providers or other contractors, including for data processing and hosting. Other external bodies, insofar as the data subject has granted consent or if transfer is admissible because of an overwhelming interest.
Third country transfers:
As part of the contract implementation, contract processors outside the European Union may also be engaged, including email providers. Permanent data storage: Application data is typically deleted within four months after notification of the decision, unless there is consent for a longer data storage period as part of the inclusion in the applicant pool. Specific details about the processing of customer data/potential customer data
Relevant data:
Data about the contract implementation; if applicable, additional data about processing based on your express consent.
Purpose of processing:
Contract implementation, including offers, orders, sale and billing, quality assurance. Categories of recipients: Public bodies if there are priority legal provisions. External service providers or other contractors, including for data processing and hosting, despatch, transport and logistics, service providers for printing and sending information, and call centres. Other external bodies, insofar as the data subject has granted consent or if transfer is admissible because of an overwhelming interest, including for credit information when buying on account, for electronic dispatch of information, for quality assurance purposes.
Third country transfers:
As part of the contract implementation, contract processors outside the European Union may also be engaged, including email providers
Permanent data storage:
The duration of the data storage is based on the statutory retention periods and typically amounts to 10 years.
Specific details about the processing of employee data
Relevant data:
Data about the contract implementation; if applicable, additional data about processing based on your express consent.
Purpose of processing:
Contract implementation within the framework of the employment relationship.
Categories of recipients:
Public bodies if there are priority legal provisions, including tax office, social insurance provider, employers' liability insurance association. External service providers or other contractors, including for data processing and hosting, for billing, for travel costs settlement, for insurance services, for vehicle use. Other external bodies, insofar as the data subject has granted consent or if transfer is admissible because of an overwhelming interest, including for order acquisition, insurance services.
Third country transfers:
As part of the contract implementation, contract processors outside the European Union may also be engaged, including email providers
Permanent data storage:
The duration of the data storage is based on the statutory retention periods and typically amounts to 10 years.
Specific details about the processing of supplier data
Relevant data:
Data about the contract implementation; if applicable, additional data about processing based on your express consent.
Purpose of processing:
Contract implementation, including queries, purchasing, quality assurance.
Categories of recipients:
Public bodies if there are priority legal provisions, including tax office, customs. External services or other contractors, including for data processing and hosting, bookkeeping, payments. Other external bodies, insofar as the data subject has granted consent or if transfer is admissible because of an overwhelming interest.
Third country transfers:
As part of the contract implementation, contract processors outside the European Union may also be engaged, including email providers.
Permanent data storage:
The duration of the data storage is based on the statutory retention periods and typically amounts to 10 years.